Retail and loyalty

Built for the questions
a retailer asks.

Margin, mix, discounting and the customers behind them, each answered with a component made for the job and each figure checked before you see it. Pick a question.

Where is the business deteriorating and why?Which categories and regions make the profit?Can I slice it myself?How does Dactana plan the answer?What should we change first?

Deep Dive

Where is the business deteriorating and why?

One question, one analysis: the headline health of the business, where the decline sits and what is driving it, with every figure checked on the way.

Headline health: sales, profit, margin and conversion for the period, each with its change

Where the deterioration sits

A leaderboard of categories and regions ranked by how far they have slipped, so the conversation starts with the two that matter rather than the twenty that do not.

Ranked against the average, not a fixed target
Every row explorable into its own follow-up

Leaderboard of where deterioration sits, ranked with the change against the average

The discount cliff

A heat map of margin by discount band and category shows the point at which discounting stops winning volume and starts losing money. Hover a cell for the figure behind it.

Discount band against category, shaded by margin
The cliff edge visible without a model

Heat map of margin by discount band and category, showing where deeper discounts turn profit negative

Category and region

Which categories and regions make the profit?

The matrix that every trading meeting draws on a whiteboard, drawn from the orders themselves and kept live. Hover a cell for the margin behind it and open the orders that make it up.

Matrix heat map of profit margin by category and region

Products

Can I slice it myself?

A pivot chart on the checked data: change the measure, the grouping, the split and the period without leaving the slide and every cut stays tied to the figures the analysis verified.

Interactive pivot chart of sales by category over time, with measure, grouping, split and granularity controls

The plan

How Dactana plans a retail question

Before anything runs, Dactana drafts the steps and shows you what each will produce. Add the extras you want, drop what you do not, then go.

Refine it, then run it

A margin question becomes three steps: margin by category and region, where the deterioration sits and discount depth against profit. Loss-making products join the plan with one click and the complexity gauge shows what that costs.

Recommendations

What should we change first?

Every analysis closes with recommendations: what to do, why and the checked facts behind it. Assign them, track them and send them where the work happens.