Telecoms

Built for the questions
an operator asks.

Churn, complaints, network quality and the customers behind them, each answered with checked figures and a recommendation you can act on. Pick a question.

Where is churn concentrated and why?How does Dactana plan the answer?Which cells are behind the complaints?Who is worth a retention offer?

Churn

Where is churn concentrated and why?

A retention question, answered with the components an operator actually uses: the base at a glance, churn by plan, the reasons customers gave and the check behind every figure.

Subscribers at a glance: active subscribers, monthly churn, net adds, revenue per user, complaints and dropped calls per 1,000, cells over capacity and churn by plan, each with its change

Churn by plan

A leaderboard ranked against the all-plans benchmark, with complaints per 1,000 and median tenure beside each plan. Flex 5G loses customers at more than twice the rate of any other plan and carries three times the complaints.

Lower is better, so the stickiest plan leads
Complaints and tenure alongside, so cause and effect sit together

Leaderboard of monthly churn by plan against the all-plans benchmark, with complaints per 1,000 and median tenure

Why customers left

A heat map of leaving reasons by plan makes the Flex 5G problem obvious: dropped calls, not price. Hover a cell for the share and open the customers behind it.

From key findings to the fact table

The same question as an explorer: key findings with their figures, the map, the heat map and the plan table, then audit view opening the table behind a claim and the check it passed.

The plan

How Dactana plans a churn question

Before anything runs, Dactana drafts the steps and shows you what each will produce. Add the extras you want, drop what you do not, then go.

Refine it, then run it

A churn question becomes three steps: churn by plan and tenure, the drivers behind it and complaints against network quality. Retention offer candidates join with one click and the complexity gauge shows what that costs.

Network quality

Which cells are behind the complaints?

Complaints, dropped calls and churn by cell, so a network problem and a pricing problem stop looking the same.

Outlier panel of cells outside the normal range on dropped calls, complaints and churn, with NE-105 and NE-118 flagged on all three

Where the complaints cluster

The same cells on a real basemap as a heat map of complaint density, with the colour sensitivity under your control. Hover a cluster for the figure and open the cells behind it.

Complaints, dropped calls or churn as the weight
Cells, sites or postcodes as the grain

Heat map of complaint density across a city on a dark basemap, with corridors along the main roads and hotspots at the busiest cells

Plans and handsets

Which plan and handset combinations drive complaints and which quietly churn at contract end.

Usage and upsell

Which customers are close to a data cap every month and which offer they took last time.

Billing disputes

Where disputes cluster by plan, region and billing cycle and what they cost to resolve.

Recommendations

Who is worth a retention offer?

Every analysis closes with recommendations: what to do, why and the checked facts behind it. Assign them, track them and send them to the retention board or your own systems.

Statement, rationale, evidence

Offer Flex 5G customers in the north-east cells a network credit before their month-three review. The rationale cites the churn and complaint figures it rests on and each citation opens the evidence.

Protecting your data